Superbowl Ads on MySpace change the game of advertising?

The purpose of commercials is to make consumers aware of products, and then to get them to buy the products. Companies put ads on TV in order to gain a wide audience for their commercials. Companies GET the audience by 'piggy backing' on entertainment. The entertainment in turn, takes money from the companies, to make the entertainment that gets the audience for the commercials.

If companies no longer need entertainment (TV) to get people to watch their commercials (Superbowl Ads on MySpace are often as well produced and entertaining as some tv shows), what will happen to TV shows?

If advertisers produce their commercials to be web videos (either subliminal or latent advertising) will manufacturing companies again dictate programing like when TV first started? Producing reality shows is dirt cheap (writers strike) and very popular - if they're laced with product placement, will we (the audience) care?

Superbowl Ads on MySpace change the game of advertising?

Superbowl ads are typically fluff, very few actually sell anything, they just get the brand's name in your face.

You might go to myspace or youtube to watch a funny beer commercial, but are you going to go there to see an ad for Ritz crackers or baby shampoo? TV advertising is becoming less valuable, because there are so many channels, so many other media, and DVR boxes that make it easy to skip them... but that doesn't mean advertisers don't still need television, or that it's not a good way to target a specific group of people.

And it's not as if the entertainment industry is starving -- since all these new media popped up for advertisers, television shows have begun to make money by selling episodes online, through on-demand, and on DVD.